Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Almost all big retailers have electronic commerce presence on the World Wide Web. MULTI-STORE SYSTEM Create and manage multiple stores and brands using a single administrative interface. Supports powerful data sharing capabilities between multiple stores. SECURE SHOPPING CART PCI Compliant shopping cart and secure checkout with multiple payment options. User friendly checkout process reduces abandonments. COMPLETE MARKETING SOFTWARE Enable your marketing department to rapidly create and manage complex promotions, coupons, multiple product pricing and SEO settings. POWERFUL MANAGEMENT TOOLS Web based, user-friendly administration tools to manage virtually every aspect of your storefront. Empower your marketing & merchandising deparments. 100% CUSTOMIZABLE Includes ASP.NET, C# source code and SQL Server database with support for Visual Studio 2005 or 2008. Architected using industry standard best practices. WEB SERVICES API Powerful Integration Middleware architecture. Integrate with virtually any ERP, accounting or 3rd party system using WCF - a standards based Web Services API.