Ecommerce Shopping Cart  Reduce Abandonments Storefront includes a PCI compliant ecommerce shopping cart with a highly optimized checkout process. This makes the ordering process secure & easy and significantly reduces shopping cart abandonments. Add-to-Cart Buttons The product detail pages include Buy-Now or Add-To-Cart buttons that add the product to the shopping cart. These buttons can be easily customized to match the look and feel of your website. Illusions Storefront also gives you the ability to directly add a product to the ecommerce shopping cart through a URL Link (instead of having the user click on a button).  Inventory Messages If inventory verification is enabled, you can display a customized message to the customer if the item is out of stock or on back-order. The storefront can also be configured to take orders even if a specific item is on back-order. Discount Coupons Customers can enter valid coupons and apply the discount directly to the items in the shopping cart. The ecommerce shopping cart displays a summary of the discounts applied and the net price. Multiple Payment Options A variety of payment methods are supported including Credit Cards (VISA, MasterCard, Amex, Discover), Google Checkout and PayPal.  Illusions Storefront supports most major payment gateways including Authorize.Net, Verisign Payflow Pro, Nova, Paymentech Orbital, PSI Gate and others. Shipping Rates Illusions Storefront can be setup to retrieve shipping rates directly from FedEx® or UPS. FedEx and UPS rate calculations require product dimensions and weight to return accurate rates. You can also setup custom shipping rules based on product attributes. Products can also be enabled for "Free Shipping". Taxes Taxes can be configured by Country and State. For example, you could configure the storefront to apply a sales tax of 6.5% only if the customer orders from the state of Michigan and 0% for all other states in the US. NEXT