Ecommerce Product Catalog Increase Conversions Storefront features a fully customizable product catalog that has been designed specifically to increase sales conversions by presenting product information in a clear, concise and easy-to-navigate manner. The product catalog can be re-structured to fit virtually any branding guidelines and hence can blend into an existing corporate website for a seamless customer experience. Multi-Store Catalog Using Illusions MultiFront edition, you can create and manage multiple stores easily. Each store can then share the same catalog or have independant catalogs. Here are the highlights of the multi-store system:  1.Multiple stores that can be mapped to one or multiple URLs.  2.Multiple product catalogs can be shared across stores.  3.Share departments or categories across product catalogs.  4.Create different pricing and promotions depending on the store.  5.Share or use unique profile settings for each store.  6.Share customer accounts across stores.  7.Share or create unique templates/ themes for each store. Meet Virtually Any Branding Guideline The ecommerce product catalog can be modified using the included ASP.NET 2.0 Master Pages, Style Sheets (CSS) and User Controls to match a company's unique branding guidelines. This also allows you to create a storefront that closely matches an existing corporate website's look and feel. Unlike other eCommerce product catalogs, Illusions Storefront has no restrictions on the layout of each page. Tangible vs Intangible Products You can sell both tangible and intangible products (ex: software, services) using the Illusions Storefront custom product catalog. Tangible ecommerce products can include a variety of shipping options including FedEx, UPS and custom shipping rules. Downloadable products can include a link to the software for immediate download. You can even associate unique license keys for software downloads. Unlimited Product Categories & Listings The custom product catalog allows you to add unlimited hierarchical categories at multiple levels allowing users to find products easily. Each product can be added to multiple categories. There is no limit to the number of products you can add to this ASP.NET product catalog. Illusions Storefront has been load tested with storefronts that have 50,000+ products and is designed to be highly scalable. Store Home Page The Home Page includes a content managed area that allows you to add text, images, flash and other rich media. You can also display store products such as "specials" on the home page to promote certain products. Store Navigation Illusions Storefront includes a multi-level Tree Navigation that displays the available store categories in the custom product catalog. A drop-down menu is also included that displays top level categories. These navigation elements use standard ASP.NET controls and hence can be customized to any specific behavior you need for your storefront. NEXT