Ecommerce Marketing Tools
Empower Your Marketing Department Storefront enables retailers to run effective
and highly personalized ecommerce marketing campaigns and track their
effectiveness in real-time. Storefront includes True SEO Capabilities, Flexible
Promotions, Coupons, Customer Loyalty Rewards, Reviews, Cross-Selling and
numerous other marketing features.
|
SEO Shopping Cart
Search Engine Optimization (SEO) Illusions Storefront’s SEO shopping cart includes
over 20 best practice features including True SEO friendly URLs, Meta Tags, SEO
agency delegation and more. Each product and category page can be customized to
have its own SEO meta-tags (keywords, description, title). Product and category
pages also have SEO friendly URLs without dynamic parameters (ex:
www.yourstore.com/apple.aspx).
|
Cross Selling and Product Recommendations
You can easily run effective ecommerce marketing campaigns and effortlessly
cross-sell products using the "Related Products" feature. Each product can also
be designated as a "Featured Item" or "Special" to give enhanced positioning on
high traffic landing pages.
|
Product Reviews
Customers can submit product reviews on each item page in the catalog. You can
set the storefront to require the reviews to be approved before they are
published.
|
Sale & Wholesale Pricing
Illusions Storefront features an advanced promotions engine that allows you to
create complex pricing rules for products. At its simplest level you can add a
sale price and/or wholesale price to a product. These prices are displayed side
by side in product listings to catch the user's attention.
|
Discount Coupons
Illusions Storefront allows creation of discount coupon codes. Customers can use
coupon codes to get a percentage (%) or amount ($) off a particular product or
total order or shipping. You can also specify the minimum order amount required
before a coupon can be applied. Coupon codes can also be set to expire after a
pre-defined period and/or quantity.
|
Mailing List for Newsletters
You can easily download a list of contacts & email addresses from your
storefront database using the account administration tool for ecommerce
marketing. This data can then be uploaded into newsletter databases such as
Constant Contact® for promotional mailing. You can also segregate data based on
customer profile (ex: Customer, Dealer, etc) to upload data to targeted list
groups.
|
Request Customer Testimonials
Illusions Storefront includes a customer testimonial feature that allows you to
solicit customer feedback after they complete a purchase. You can also request a
customer's permission to allow you to share their feedback with others.
|